Haneol
Rich plans to launch the royal brand ‘Hwananbi’ in Chinese
market.
The
source from Haneol Rich states that “the company is finishing up the administrative
steps for export to China and it at the last step of business with the Chinese
importer. Therefore Hwananbi Royal Cosmetics is just a step away from export to
China”. Also, Haneol Rich launched the follow-up
products which completed their development and will export to China including
bubble cream, mist, mask pack and women’s cleanser.
After
Hwananbi brand registered for domestic and Chinese trade mark, it advertised in
Chinese the drama A chicken feature flying up to heaven as PPL and became faMOUs for Chinese.
The
director of A chicken feature flying up to heaven is Yeojung and he produces the city
commercial drama which describes the younger generations challenge for start-up
companies. It was 60-episode drama from Hangzhou Jiaping Film Co., Ltd. and
started to air in Zhejiang and Jiangsu from March 2017. Particularly, it won
the ‘Baek Oak Ran
Award’ from 2017 Shanghai TV Festival, which is the top
3 drama award in China. Also Jangyi and Intao awarded best actor and best
actress prizes.
The
young entrepreneur in Zhejiang in drama represented the current Chinese
character and the drama gained its popularity. Haneol Rich introduced the
'baby-face cream’ in the drama and gained indirect advertisement effects. It successfully
imprinted its brand Hwananbi to Chinese people.
Hwananbi
is signing the contract with ‘Yunlianhui net’, the Chinese network company
with 2 billion members and is also signing the contract with Inseria Group for
exclusive distributor agreement in Taiwan.
In
October 2017, Hwananbi officially launched in SM Duty Free store, which is
operated by Hana Tour, gains positive feedbacks from the visitors and has high
ranks in sales record.
SM
Duty Free was ranked 6th in Lotte Duty Free Shop, Shinsegae Duty Free Shop,
Shilla Duty Free Shop, Jeju Airport Duty Free Shop, and Galleria Duty Free Shop
in Korea Duty Free Shop brand reputation index survey conducted by Korea
Corporate reputation research.
The
sales for Hwananbi Royal cosmetics will be expected approximately 1 million per
year, thus Haneol Rich selected Amarinth Busan Factory, which is the strong but
small cosmetics company in Korea as the OEM partner, so that the supply of the
product would not have any troubles. Manufacturing factory of Amarinth and Duty
Free store aired on the drama A chicken feature flying up to heaven and the drama is still on air
"As
a result of the thorough analysis of the Chinese market and the fact that the
THAAD issue is in crisis, we have prepared a lot of preparations for it,"
Haneol Rich said. "Company will cooperate with 2nd biggest
stockholder and financial investor of Haneol Rich, OHSUNG INVESTMENT.” It expresses the
confidence in business expansion.
sources: http://biz.chosun.com/site/data/html_dir/2018/03/13/2018031301627.html
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